When dropshippers don't need new barcodes
If you're reselling a branded product (Nike shoes, a specific Cuisinart blender, a brand-name supplement) on Amazon or eBay, that product already has a GTIN. You list against the existing product page using the manufacturer's barcode. No new code needed — and buying one would be wrong, since you'd be creating a duplicate product entry.
When dropshippers need new barcodes
Creating custom bundles (unboxed kit that doesn't exist as a standalone product), selling generic/white-label products under your brand, or listing any product that isn't already in Amazon's or eBay's catalog. New listing = new GTIN. Think of a GTIN like a product's social security number — if the product doesn't have one on record, you need to assign one to create the listing.
Multi-supplier, one listing
If you're sourcing the same product from multiple suppliers under your own brand, one UPC covers it. The barcode identifies the product, not the supplier. Buy one code, use it across all your supplier variations of that product.
Package recommendation
Most dropshippers who need barcodes need them for a handful of custom products or bundles. The 5-pack at $15 or 10-pack at $20 handles most use cases.
See all packages →Get your barcodes for upc barcodes for dropshippers
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