When eBay requires a barcode
eBay requires a GTIN for new, branded items in most product categories. For used, vintage, handmade, or custom items, you can mark 'Does not apply' in the GTIN field. For consumer electronics, clothing, sporting goods, and most common retail categories — if you're selling something new, eBay expects a UPC or EAN.
How GTINs improve eBay search visibility
eBay uses GTINs to match your listing against its product catalog. When you provide a valid GTIN, eBay can pull product details, specs, and images automatically, and your listing appears in catalog searches for that product. Listings without GTINs in cataloged categories often rank lower in search.
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