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What Is an Amazon GTIN Exemption?

A GTIN exemption is approval granted by Amazon allowing a seller to list products without providing a UPC, EAN, or ISBN barcode. It applies primarily to handmade goods, private label items without barcodes, or bundled products.

Real example

A seller crafting custom leather wallets applies for a GTIN exemption under the 'Handmade' category. Once approved, Amazon allows listing creation using only the Brand Name and SKU.

How an Amazon GTIN Exemption is used in e-commerce

  • Applied for via Amazon Seller Central under Catalog → Add a Product → GTIN Exemption.
  • Requires providing photos of the product and packaging showing the brand name clearly without a pre-existing barcode.

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Common questions

Related terms

GTINUPC for Amazon FBA